Quick Start — Set Up Retry in 2 Minutes
Want calls to retry automatically if no answer?
In the campaign editor, expand the Retry Strategy section
In the first Attempt row, enter the seconds to wait before retrying (e.g. 300 for 5 minutes)
Click + Add Attempt to add more retry attempts
Click Save as Draft or Start Now
Done. The agent will retry failed calls automatically.
What Is the Retry Strategy?
When your agent calls a contact and the call fails — busy line, no answer, unreachable — the retry strategy defines how many times to try again and how long to wait between each attempt. Without a retry strategy, a failed call is simply marked as failed.
Setting Up Retry
Before you begin
Maximum retry attempts: 20
Maximum delay between attempts: 10,800 seconds (3 hours)
How to configure
In the campaign editor, expand the Retry Strategy section.
The first Attempt row is already there. Enter the number of seconds to wait before the first retry.
Click + Add Attempt to add a second retry attempt with its own delay.
Continue adding attempts up to a maximum of 20.
Example retry strategy for a lead qualification campaign:
Attempt 1: 300 seconds (5 minutes) — give the person time to become available
Attempt 2: 3,600 seconds (1 hour) — try again later in the day
Attempt 3: 86,400 seconds (24 hours) — final attempt the next day
The Long-Living Campaign Toggle
In the Campaign Completion section, this toggle controls what happens after all recipients have been called:
Off (default) — Fixed campaign
The campaign ends automatically once every recipient has been called. Use this for a fixed outreach list — upload contacts, run campaign, done.
On — Ongoing campaign
The campaign stays active indefinitely. You can continue adding new recipients after the campaign has launched and the agent will call them as they are added. Use this for ongoing outreach where new leads come in regularly.
When Long-Living Campaign is On, the campaign will never end on its own — you must stop it manually. Monitor it regularly to avoid unexpected calls.
Common Issues
I set a retry delay but the agent is not retrying
Check that your retry attempt value is within limits (max 10,800 seconds per attempt, max 20 attempts). Values outside these limits will not save.
The campaign ended before all recipients were called
Some recipients may have been marked as failed after all retry attempts were exhausted. Check the campaign's Calls section for failed call details.
Related Articles
How to Add Recipients and Schedule Your Campaign
How to Create a Call Campaign in Romulus